Sari Syifa Andini, - (2024) Analisis Perbandingan Product Quality Terhadap Impulse Buying Melalui Parasocial Interaction Pada Saat Live Shopping. Other thesis, Universitas `Aisyiyah Bandung.
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| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | live shopping, PLS-SEM, product quality, impulse buying, parasocial interaction |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi Bisnis dan Ilmu Sosial > S1 Perdagangan Internasional 94205 |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 16 Apr 2025 07:40 |
| Last Modified: | 16 Apr 2025 07:41 |
| URI: | https://eprints.unisa-bandung.ac.id/id/eprint/1913 |
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